Work Book
Emotions used in Advertisement Happiness Fear Sadness Jealousy Stressed Surprise Anger “People don’t buy for logical reasons. They buy for emotional reasons.” - Zig Ziglar, Iconic Salesman and Motivational Speaker Fear Frequently deployed to deter people from harmful behaviors, such as smoking or drug abuse. An advertisement that envokes Fear Sadness Used to envoke a sense of compassion or empathy. Class Exercise Examples of Good and Bad advertisements that evoke certain emotions. Today's class was really helpful, it was interesting to see what my classmates chose to be good and bad advertisements. Happiness After looking into emotions and the effect they have on the viewer and how they represent the product. I'm now looking into an existing brand I could come up with an illustration. Being an illustrator, I want to push myself in creating an advert by doing an illustration. A...